How the premium tire manufacturer Hankook relies on smart brand ambassadors with the VX5 PRO from VMAX - and is not only visually convincing.
Why Hankook relies on e-scooters
"As Hankook is one of the top brands for electric vehicles with our ION products, the branding with the e-scooters is perfect," explains Bruno DuarteSales Manager German-speaking Switzerland at Hankook. The branded VX5 PROs are currently being used specifically for promotions - and will soon also be used at the company's own events and trade fairs.
Cooperation at eye level
"Quality from A to Z without compromise - and with a location in Switzerland. That underlines everything."
- Bruno Duarte, Sales Manager German-speaking Switzerland, Hankook
Particularly appreciated is the availability, the product range, the personal contact and the fact that VMAX operates directly on site as a Swiss supplier.
Why the VX5 PRO?
The decision in favor of the VX5 PRO was made quickly: The simple, stylish design fits in perfectly with Hankook's brand image. In addition, there is proven technology, suitability for everyday use and a strong visual appearance - perfect for promotions and events.
PROJECT AT A GLANCE
- ✔️ Client: Hankook Tire Austria GmbH
- ✔️ Model: VMAX VX5 PRO (branded with logo)
- ✔️ Use: Promotion, event, trade fairs
- ✔️ Strategic benefit: As added value for customer loyalty
- ✔️ Target: Visibility, image, brand loyalty
From left to right: Jérôme Akalanli (Key Account Manager, VMAX), Bruno Duarte (Sales Manager German-speaking Switzerland, Hankook)
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